Ian Spencer

Usability And Interaction – The Importance Of An Engaging Website

When an SEO or web marketing professional hears the phrase ‘Content is King’ these days, chances are they’ll respond with a cringe, grimace or some other sign of disdain. Not because it’s no longer true, but quite to the contrary – it’s so true and such an important rule to grasp that it’s become quite […]

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Calls To Action And Conversions – Get More From Your Online Presence

Calls to action are curious entities to say the least. If you were to ask a thousand everyday consumers whether or not those “Buy Now” and “Click Here” commands they see every day actually have any impact or influence on them, you can guarantee 999 would say no…not a chance. Of course, some of those

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